Breeze FM founder and Managing Director Mike Daka has challenged journalists to develop a culture of reading books.

Breeze FM founder and Managing Director Mike Daka has challenged journalists to develop a culture of reading books.
Speaking when he featured on Radio Phoenix’s Book Club radio programme this morning, Mr. Daka stated that the quality of writing will remain poor if journalists do not develop an interest in reading books.
Mr. Daka also advised journalists to develop a culture of serving and investing, which most media people do not do, so that they can prepare properly for their retirement.
And Mr. Daka observed that print media including those in other parts of the world have started struggling due to competition from social media.
He however, stated that radio still has a long time to survive the competition from social media as long as they understand who they are broadcasting to, who they are writing for and the needs of their audience.
Mr. Daka further stated that radio in Africa has a great opportunity to survive because most ordinary people cannot manage the costs associated with being online meaningfully.
He also observed that despite social media being a threat, it lacks meaningful content that can assist people in their lives.
And Mr. Daka took the opportunity to advise people to buy his book titled “A journalist in pursuit of three freedoms”.
He explained that those that would read the book would find it interesting and learn from it, as the book looks at various issues in his life, which have made him successful as a journalist, trainer, administrator, a businessman and a farmer.