Apart from providing essential information, the station’s programmes incorporate the ‘how to do’ approach providing guidance, offering tips and hints to listeners on different subjects.
Programme development is a continuous process and the station uses focus group discussions to get listeners’ feedback as well as their needs in news, information and music.
Breeze encompasses three kinds of radio: it is a community-based commercial station, with public interest programming. This is only possible because of the commitment of management and staff to community and public service values.
Breeze is, therefore, ideally placed to carry out its mission, which is:
to stimulate prosperity in the coverage area by creating access to useful, relevant and up to date information that will give growth at personal, family and community levels.
Breeze FM has four main roles:
- providing a voice explicitly for vulnerable groups to communicate their perspectives in the public domain;
- providing a space for vulnerable groups to engage in public dialogue and debate on the issues that affect them;
- providing a channel to communicate information on development issues to people most affected, and to communicate perspectives from these people to those in authority. and
- Providing community-based radio as a viable advertising and affective communication medium to local and national businesses and organisations;