Community radio stations have been challenged to uphold their ethics if they want to work effectively as the country goes to the polls on August 11.
Former Permanent Secretary in the Ministry of Information and Broadcasting, Sam Phiri says reporters and producers should be focused on whatever they are doing.
Dr Phiri says that the moral and ethical principles of journalism should be upheld to encourage communities participate in issues affecting them.
Breeze FM Staffer, Phinas Zulu reports from Lusaka that Dr Phiri was speaking during a media work shop on “Integrating ICTs into Community Broadcasting in Zambia yesterday.
Dr Phiri says that the media should promote peace and act as watchdogs over political, social and economic issues.
He also pointed out that community radio stations are supposed to be highly professional, sensitive and self-regulating while promoting the interest of the community.
The five days workshop has attracted participants from five radio stations from selected parts of the country.