Government accused of not doing enough to market Zambia’s tourism industry on the international market.

Government has been accused of not doing enough to market Zambia’s tourism sector on the international market.
Hotel Catering Tourism and Allied Workers Union of Zambia also say that marketing of Zambia’s tourism has concentrated on Livingstone.
Regional Secretary Zephaniah Kaleya says that areas like Mfuwe, which have so much to offer in terms of tourism, are not being given enough publicity.
Mr. Kaleya says that while Zambia records an annual figure of 1 million tourists visiting the country, other countries record such figures within four months.
He says that it is sad that government is failing to take advantage of confusion that has rocked some countries in West Africa to woo tourists to Zambia, which is a peaceful country.
And Mr. Kaleya has challenged foreign tour operators in Mfuwe to ensure that they use local radio stations to market themselves unlike only marketing their business in their countries of origin.

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