Media challenged to take interest in reporting road traffic issues

The Road Transport and Safety Agency RTSA has called on the media to appreciate and take keen interest in reporting on Road Safety issues.

RTSA Deputy Director under Road Safety, Gladwell Banda says that there is need to effectively formulate and conduct programs that will promote Road Safety.

Mr Banda says that road traffic crashes affect all aspects of people’s lives and is a governance issue which needs concerted efforts from all people.

He says that government is spending a lot of money in mitigating road traffic accidents.

Breeze FM Staffer, Gladys Chisha reports from Lusaka that Mr Banda was speaking during the official opening of a one day Media Training workshop on Road Safety organised by RTSA, in Lusaka today.

And speaking earlier, RTSA Senior Manager for Public Relations, Mercy Nkhozi Mwila says that it is worrying to note that statistics on Road traffic accidents have continued to be on the rise.

Mrs Mwila says that this is an indication that there is no behaviour change from the road users on road Safety.

The aim of the workshop is to discuss how the media can be an effective partner in reducing road traffic accidents and describe forms of collaboration on road safety promotion at international, national and local levels.

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